About Us

Over thirty-five years ago, Sundog Distributing was founded with the goal of building a successful company selling fashionable, innovative, and quality sunglasses. The Company developed into a leading supplier of eyewear, sold under a number of brands including Peeks Eyewear, and Sundog Eyewear. These brands service the convenience, sporting goods, optical, and corporate promotional market channels.

Today Sundog Distributing focuses on the Sundog brand of sunglasses. The Sundog brand is well-known as a leader in the golf pro shop and mass market segment, and in fact created this market niche back in 1999. Sold in thousands of pro shops in Australia, Canada, Europe, Mexico, New Zealand, South Africa, the United Kingdom and the United States of America.


Sundog Distributing Inc. creates and distributes eyewear of “uncompromising value” in terms of quality, style, and price. With an unwavering focus on protection from sun and the elements. Our creative approach to eyewear results in practices products that make us unique in the marketplace. Our culture makes a rewarding atmosphere for employees, a collaborative stage for working with business partners, a genuine respect for the environment, awareness and support of chosen social causes, and a mindset to grow both sustainably and profitably.